This initiative is an important step
for our Order,
and it presents
a tremendous opportuunity for membership growth and engagement.
This new
initiative allows for:
-
A Faster Way to Join – One
of the most common objections to joining the Knights of
Columbus is “I don’t have time.” Through Online Membership,
a join process that can take as long as two months now takes
five minutes.
-
A Digital Experience –
This initiative provides a new membership experience that is
tailored for younger men and busier men who may not yet
be ready for council-based membership. This low-pressure,
low-commitment and digital experience meets men where they
are, helps to form them as Catholic men, and enables us to
bring more men into the fold.
-
An Amplified Message –
The Online Membership initiative is backed by a substantial
marketing campaign that will find and work to convert
prospective members.
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The Online Membership Initiative:
Does Not change
requirements for membership. Membership in the Knights of
Columbus remains open to practical Catholic men
Does Not eliminate
degrees. Men who join online are non-degreed members. Once they
are ready to convert to a local council, they are required to
take the first degree.
Does Not eliminate
councils. The goal of online membership is to form
men for committed, lifelong and council-based membership in the
Knights of Columbus. In fact, Online Membership creates a pool
of recruits for local councils to engage with.
Does Not eliminate
dues. Online members are required to pay $30.00 annual dues.
Does Not create a new
class or type of member. Online Members are members of the
Knights of Columbus. They are non-degreed members,
and they do not belong to local councils,
but they are not provisional or partial members.
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